IN-RIDE EXPERIENCE

ZOOX

Autonomous Vehicle Ride

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  • CONTEXT

    This project is focused on the interface design of an in-ride experience for the ZOOX autonomous vehicles. These vehicles are meant to pick up a passenger and drop them off at their desired location. They do not have a steering wheel or a driver.

  • SKILLS

    User Flow Design - Wireframing - Graphic Design - Prototyping

  • MY ROLE

    Product Designer & Manager

    This is a solo hypothetical consulting project for a Computer Interface Design class at Tufts University.

  • TOOLS

    Figma - Adobe Illustrator - Adobe Photoshop

DESIGN THINKING

  • EMPATHIZE

    Research - Interviews - Insights

  • DEFINE

    User Needs - Problem - Solution

  • IDEATE

    Features - Initial Designs

  • PROTOTYPE

    High-Fidelity Screens - Prototype

  • TEST

    Test - Feedback - Iterations

DEFINE

Upon conducting a series of interviews with both drivers and frequent taxi passengers, as well as researching the features offered by ride-sharing apps such as Uber and Lyft, three key priorities emerged among users: safety, real-time trip status, and in-ride entertainment.

THE PROBLEM

Being in a fully autonomous taxi ride feels unsafe.

The lack of human interaction in the ZOOX vehicle makes people feel unsafe since self-driving is still a very new concept.

PAIN POINTS

  • Safety

  • No human-interaction

  • Trust

USER NEEDS

  • Safety Briefings

  • Emergency button

  • Entertainment

  • Trip status

THE SOLUTION

An in-ride experience that includes safety briefs, a live trip status, vehicle controls and settings, as well as entertainment.

This will make the user feel most at ease, similar to a lounging experience, enjoying their ride while trying to get to their destination.

IDEATE

FEATURES

SAFETY

  • Safety Briefing

  • Safety Protocols

  • Emergency Button

  • Car Camera Live View

  • Mechanical Statistics

TRIP STATUS

  • Map View of Route

  • ETA

ENTERTAINMENT

  • Movie Streaming

  • Music

  • Games

USER FLOW

Click on image to expand

WIREFRAMES

To come up with the best solution, I researched ride-sharing taxi apps such as Uber and Lyft to find their strengths and weaknesses and take them into consideration while developing the ZOOX in-ride experience.

I came up with the following wireframes:

PROTOTYPE

HIGH-FIDELITY SCREENS

The user is first directed to the verification page to ensure the right passenger is starting the ride.

Verification

The Home page directs the user to the rest of the pages: vehicle settings, entertainment, trip status, and help center, which contains safety briefings and FAQs.

The user has access to Google Assistant as well as volume and brightness controls. Most importantly, the emergency button is displayed on all screens.

Home

The trip status page displays the ETA and trip duration, the vehicle’s speed, details such as destination and pick-up spot, and the route being taken.

Trip Status

The vehicle settings page allows users to check on the vehicle’s mechanics as well as adjust some controls such as lighting, A/C, and seat heating.

The user can also choose to view the front or back camera live footage.

Vehicle Settings

The entertainment page allows users to play and browse music, watch movies on the tablet, as well as play games.

Entertainment

TEST

FUTURE DIRECTION

If I had more time, I would have conducted rigorous user research through focus groups, competitive analysis, and heuristic evaluations in order to gather valuable insights. I would have also performed two rounds of usability tests to get feedback on the designs and optimize the flow.

This project allowed me to practice my skills in maintaining design and branding consistency across all screens, while also ensuring that the user's needs were met with the right features. It was a pleasure to work on a hypothetical consulting project and I would have loved to see how these screens would have evolved after usability testing.

REFLECTIONS

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